Challengers put Brussels Airport on the map.

Approach

To make a lasting impression on the travel agencies, Intracto needed the help of some strong profiles. The concept required the cooperation of a passionate team ready to give it their all. Right up Challenge MC’s alley.

On the road with the Challengers.

Just under 300 travel agencies in Belgium, the north of France and the south of the Netherlands were visited by our Challengers at the end of this year. The visit was short and powerful to make sure we had the attention of the target group. The promotion team had received extra help during the visit in the form of an almost life-sized snowman who sneezed snowflakes. In this way, the staff of the travel agencies were involved in a game; whoever caught the most snowflakes with the corresponding mittens won. This playful action won't be forgotten any time soon.

The right crew.

The success of this action depended strongly on the promotion team. Where a visitor normally addresses a host or hostess, the promotion team now had to address and involve the target group. This is where Challenge MC makes the difference. Thanks to our focus on a more commercial and communicative approach, we deliver true brand ambassadors.

Roll up your sleeves. 

This year, in addition to a selection of personalities, we also provided operational support. From route planning and material management to qualitative reporting. Challenge MC took care of it all! What are the limits of our operational support? The rule is that we take care of everything that can be set up and taken down within an hour.

Winning awards together.

Earlier this year, Balthazar Events and Challenge MC organised another event at Brussels Airport. To introduce their new cabin to their partners they organised the ‘Boutique Hotel in the Air' experience. This event recently won gold at the BEA World Awards in the category of events.

Can we put your brand on the map as well?